One thing that must happen in a Super Hero MMO -- Your hero MUST look epic. What's a hero without a costume? Well, for one, invisible, for two, NO HERO AT ALL!
The character creation process in City of Heroes and City of Villains are stuff of legends, which makes it all the more sad that those two particular games have gone the way of the dodo. For me though, the newest Super Hero game is DC Universe Online--thanks to Team Spode! We've been having a blast as you can tell from Tipa's posts, but the first real comment I must make about the game (aside from the already stated point that DCUO isn't for kids) is how awesome the costume changes are in game. It's brilliant, actually. It's like I'm instantly carrying around several costumes that are able to be equipped on the fly . . . and all neatly collected without ever taking up any backpack space. Now THAT's customization!
First you press Escape and select the Style option.
Once you're here, you simply open up each item and select which part of your costume you'd like to put on, and then select the individual item you want to wear.
Then you either lock in a particular style or unlock it, so if your character has an iconic thing about them that you feel is core to who they are . . . lock it. For instance, I just purchased a wing model for my character Stingite yesterday, and I'm thinking that is going to most likely be his iconic back item . . . that and his Mohawk, green lizard skin, and "S" for stingite emblem on his chest. :)
Everything else can shift around as I find new styles because that is truly one of the sub-games of DC Universe Online: collecting and unlocking all the styles the game has to offer.